n 2008, when Barack Obama emerged as the Democratic frontrunner, he was hailed as the "Hip Hop President" and endearingly named "B-Rock" by the hip-hop community. An outpouring of support from artists including Nas, Jay-Z, Ludacris, Lil Wayne, Busta Rhymes, Jadakiss, will.i.am, Three 6 Mafia and Young Jeezy showed the hip-hop community working in a collaborative effort towards getting the first black "hip hop" president elected.